Services
From the studio to the store, and beyond. Lekberg Enterprises specializes in being a ‘label-as-a-service’ for artists looking to take control of their career. Let us handle every aspect of your album release and marketing from production to awareness so you can focus on the art.
Project Management
- Ideation, creative development and execution of marketing plans to support your brand, tour and release.
- Development and management of PR, Digital and Radio teams and their plans.
- Creation and management of budgets and P&Ls.
- Assistance in acquiring a distribution partner and management of that relationship.
- Weekly project reports delivered to all team members.
Product Management
Marketing- Design, layout and replication of all forms of physical media. Records, CDs, Cassettes, 8-Tracks and more.
- Creation of all marketing materials including photos, videos, banners, ads and one-sheets.
- Sourcing, design and manufacturing of any products to augment your brad. Effects pedals, skateboards, toys, and all traditional merch.
- Management and delivery of all metadata, label copy, UPCs, ISRCs and the like.
- Creation and implementation of a multi-phase marketing plan and timeline for each tour, release and your brand overall.
- Management of advertising campaigns.
- Inclusion in Lekberg Enterprises Evergreen advertising and Hard Target remnant ads.
- Outreach to marketing and brand partners.
Direct To Consumer
Marketing is a varied and multi-faceted job. Industry philosopher Seth Godin describes it as the following, and we feel it is a perfect breakdown of what we offer.- Creation and curation of artists websites and webstores that are globally compliant for shipping and taxation.
- Creation and marketing of D2C product for both pre-sales and continued revenue.
- Management of artists email list and customer growth cycle.
- Creation and management of artist subscription service and/or fan club.
- In depth fan analysis and artist consultation to determine core and target demographic and develop a marketing message and brand identity to be used throughout the campaign.
- Customer service for buyers and fans.
Marketing strategy: This is the work of positioning, story-telling, status and affiliation. It is understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else.
Promotion: This is more tactical. It’s coupons and PR and perhaps advertising. It’s steady permission marketing, a thoughtful content strategy and a team of people who consistently and generously tell your story. This is what many people think of as marketing, but while it needs to be consistent with the strategy, it’s a different set of skills and activities.
Sales support: In many organizations, the main role of marketing is to support the work of the sales team. This integrated role feels very different from the typical brand marketer’s job. In our case, direct to consumer sales is a key focus.
Project management: Given how much time, money and effort go into the marketing function, it requires consistent and insightful leadership. There a lot of constituents, moving parts and decisions to be made. We take responsibility for them all.
Product management: Logistics, vendor sourcing and management of the creation of products from design through delivery. This requires not only the understanding of how to achieve the artists vision, but also an understanding of the manufacturing process so that the designs can be properly brought to life with the least possible waste.
Prettiness: This is design, flowery phrases about look and feel and endless debates about taste. This is led by you, the artist, but making sure that the focus on its importance is not lost is our responsibility.